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Blog

Filtering by Category: 24 Hours

Postcard: Moringa oleifera Best Green Food

The Moringa Kitchen

It's probably the best green food on earth, and it's not hype.

The Moringa has 13 species, and the leaves of the Moringa oleifera specie happen to be the most nutritionally dense.

In my country, the Moringa or Malunggay has so many nutritional and therapeutic uses. It is recommended as potent food for; pregnant and breastfeeding women, persons with anemia or suffering from tuberculosis, and HIV, and generally as an all around health food that is a good source of antixodants, phytonutrients for prevention from cancer, and other diseases. The Moringa leaf has so much more health benefits, it can't fit in one treatise. There are many good studies on the Moringa since the 1950s, notably from India, USA, Japan and Africa. 

The pure leaves of the Moringa oleifera is the only ingredient we use for Moringana. Since we started I have made it a point not to add anything else in the formulation to be true to the goodness of the Malunggay leaf. I have many mommy friends who travel with Moringana because it works for the whole family from not getting sick.

Do you know that the Moringa is a tree? It's not a shrub, or a small plant but a tree, and they can live quite long.

Here's more of my Moringa/Malunggay photos.

I enjoy going around the places where our Malunggay is grown. It's nice to meet farmers and town folk along the way. It's nice too that secret beaches, pools and falls are in the area to cool your aching bum and tired feet from riding and walking around hills and mountains.

To know more about the Moringa oleifera. Please visit out website www.moringana.com

Til' the next day trip!

 

 

 

 

Market Day: The Italian & the Japanese Sweet Tomatoes

The Moringa Kitchen

The Italian reminds me of the soup nazi in some ways. He does not talk or greet. He usually sits in his corner reading a book or the newspaper, quietly watching the flow of his staff and patrons. I thought his restaurant looks like a TV set, like Seinfeld's, anytime Jerry or Costanza will walk in.

On our second visit, we had the courage to ask for his recommendations. On the third or fourth visit I spied a bunch of small, fresh, red tomatoes in the corner near the cashier. I was very curious but was shy to investigate. Then, a flick of the eyebrows, he looked straight at me and beckoned that I try the tomatoes. Surreal.

He talked about the good, sweet qualities of the tiny Japanese tomatoes; definitely better than the cherry variety, told me to munch it raw with salt. I thanked him for his generous sampling but I did not bother to ask where he got them. It seemed not proper because it's probably a secret ingredient to their cooking.

A long time passed since that cheerful chat with the Italian, and just after Easter, I think I found the same tomatoes at God's Grace Farm store.

This is my husband's quick sample of the sweet Japanese tomatoes, pan fried lightly in olive oil, with fresh basil leaves, sea salt, tossed with pasta. This is a very simple dish, a 10 year old can cook! The flavors are bursting with freshness and unique sweetness of the tomatoes.

Have a nice weekday!

Postcard - Rabbit Days

The Moringa Kitchen

moringan apples orange

It was in 2006 when I started to seriously consider the idea of MORINGANA - our homegrown Moringa product. Later in December I gave birth to Mela, our third baby.

In the midst of my cocooning and breastfeeding days the following year, I decided to quit the corporate life for good, and enter the daunting realm of entrepreneurship. I felt encouraged to push on with Moringana a bit more, and knocked on many doors. Hereon, the hours, the minutes, the dawn ran like rabbits. I've never felt so overrun and yet so stoked about the work I wanted to do.

Prior to giving my full attention to Moringana, all I wanted was to make my own coffee blends and bake cupcakes. I camped at a coffee depot, studied my beans, and dreamed about my cakes. I must have dosed everyone at home with sugar and caffeine. The baking, the coffee sampling had become quite unruly. I thought I lost a lot of hair and gained a lot of pounds! I was happily creating logos and packaging. And just when I was about to put a small coffee cart at a big call center hub, a multinational coffee brand told the HR to bump me out! It was a big letdown considering the time and money spent, and I dropped it. I thought maybe the coffee project will come back if it wants to find me.

In hindsight, this was a big lesson too because if a big bad multinational or a big brand, or if anyone is going to employ bullying tactics at you, please remember David and the power of a pure heart that can slay a giant and succeed. You have to fight back, no matter how small you are, no matter how beggarly you look compared to their obese bank accounts. Look at them straight in the eye with no fear, and strike in your own dignified fashion.

For some reason, after that "bumping" incident I thought maybe I was really meant to start Moringana.

A mompreneur goes through a very unique set of experiences. The real world of commerce can be exasperating, and at times can pull one down.

But I placed my heart in Moringana.

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Today I can't say anything more but there's grace, a lot of grace in this journey, we remain grateful for the first moms who believed in us, and the countless lovely moms who continue to love Moringana.

We cannot thank you enough.

You make our work so worthwhile!

 

 

 

 

Postcard - Sleepless in Hong Kong

The Moringa Kitchen

In 2008, Moringana joined the Natural Products Expo in Hong Kong.

This is one milestone which is very close to my heart. I was not yet looking into the export market but I wanted to find out what the international community would say about Moringana. The world was not yet fully abuzz with Moringa at this time but the interest was already starting to rise.

There is so much to be said about this trip. We left for HK late afternoon of June 25, soon after we wrapped up Sonia's 5th birthday party. Unknowingly we arrived in the middle of a really bad storm. I was befuddled to hear that it was at signal number 8. A Cathay Pacific flight which arrived about two hours after us was hit by bad air turbulence, many passengers were injured and ended up in the hospital. The night was a big wet mess. The Philippine delegation was nowhere to be found. I thought maybe someone forgot to tell us not to fly!

Later in the evening I looked out to the harbour. It was all beautiful despite the swirling storm. In my hand was a little book, The Way by St. Josemaria Escriva. It's old & frayed, and I tend to bring it with me anywhere. I thought how uncanny that the opening date of the expo would also be his feast day. I thought about how we just opened an office in Manila, the corporate life I left behind, and there would be no more turning back. No turning back. It echoed in my head and my heart. How will I run along with the pharma boys and survive? I have no team. They have all the media money. I have nothing. Will I encounter a Brutus? God, how many.

The view was distracting and my thoughts drifted to Wong Kar Wai and Tony Leung. Perhaps in another life, I’d have been working in film. Or baked cakes. How bad can it get. And if the expo will be cancelled we could just sleep in. But who sleeps in Hong Kong anyway.

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In the morning, the show opened but the big beautiful hall was empty. Many buyers did not make it because of the weather, but we still hoped some would arrive later in the day, or the next day, if at all.

Towards noon, the hall was still empty and my heart began to sink.

Then, the miracle happened.

I don’t know but they just suddenly appeared, perhaps most came from the same flights, buyers pouring in from all over Asia-Pacific, the USA and some from Europe.

Their interest in Moringa was quite staggering. By some stroke of luck the organizers held a special forum on Moringa, and I was the only one who had it, so everyone flocked to my little corner not just on the first day but until the last day of the expo. The buyers came and got acquainted with us. It was a humbling experience too because I realized how unready I was for the export market.

One of the delegates I became friends with was a Filipina, like an angel who eased my quiet anxieties. The value of her business was perhaps already in the 100M mark but I was so moved by her humility and kindness. I will never forget that day and the things she told me to be prepared for.

She said, “Lahat tayo nagsimula talaga sa ganito, maliit lang. Don’t be afraid, have faith. Listen to your instincts and the business will come to you.” ( We all start small this way. Don’t be afraid, have faith. Listen carefully to your instincts and the business will come to you. )

Later, I'd hang on to what she said as the challenges came one after another. You think mompreneurs are all soft, lovely and cushy, but behind it all there's a lot of work and heartache specially at the beginning. I'm not very sure the superstar gurus tell you this. It's madness!  And those who try to harm or put down the good work of a mompreneur? They have good company in Dante's Inferno. I kid you not. It requires a very strong heart and gut to withstand harmful elements that come your way. You are not only protecting your brand, but your family too.

Thankfully I did not entertain ideas in film noir, and thankfully my knees did not buckle down. So here we are since that fateful trip to Hong Kong.

This is MORINGANA now!

It's available in over 500 retail pharmacy & health stores in the Philippines. We improved the packaging in 2010 with bolder light green lines on the box. Moringana is proudly Philippine made. We also have Moringana Malunggay Tea infusions made with Ginger & Lemongrass.

As to when I’m going back to Hong Kong with Moringana in tow ...maybe soon, maybe later.

We cannot wait!